There are some people who think that they have met the person at the heart of the Swedish pop collective NEIKED, but they haven’t. Their music has been streamed over 300 million times, but there have been no press interviews or live appearances for the man, or woman, at the heart of it. Even when NEIKED appeared on Radio 1’s Live Lounge to perform their thrilling breakthrough hit Sexual, a decoy was sent in. It has ramped up the mystery and intrigue. Is NEIKED a collective? An abstract artform with a fine line in knockout pop songs? A movement?
The smoke and mirrors of the hype machine are only part of the tale. NEIKED is both no-one and everyone. It’s a creative hub of singers, songwriters, musicians and artists. At the centre of it all is a producer in their mid-20s who suffers from social difficulties, ruling out
any public engagements. This bright young pop talent has had to create new ways to connect, making music that is universal whilst they’re invisible, putting themselves both at the centre of the world and removed from it. As well as being a songwriter and producer with an unerring sense of what pop music in 2017 should be about, the person behind NEIKED is out there uncovering bold new unknown talent.
NEIKED isn’t about the same old guest singers and the comfort of familiarity, it’s about the excitement of being on the frontline, pushing things forward and uncovering the talents of tomorrow. So it was with Sexual, which featured the captivating vocal talents of 25-year-London Dyo and that approach continues with exhilarating new single Call Me.